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Grow and Improve Your Web Presence

How to Start Selling Products on your Website

If you’re looking to alter or expand your business by selling products on the Internet, you’re wise to consider it. U.S. consumers are expected to spend $480 billion by 20191.

Two key decisions you’ll need to make when it comes to selling products will be:

  1. How you want your customers to pay for their purchases?
  2. How to build your shopping cart?
Using payment processes to sell online

Payment Processing

How will your customers pay? You have several companies to choose from based on your business’ needs. Here are two:

PayPal

Available in 202 countries, PayPal is a global e-commerce business that allows payments and money transfers to be made through the Internet. Paypal has 192 million active registered accounts and processes almost 5 billion transactions per year2.

Pros:

  • Set up is quick and easy
  • Name recognition
  • No need for special technology to send or receive money
  • Security of transaction – Seller Protection

Cons:

  • Account can be immediately frozen and money held until resolution
  • Difficult to get customer support

Learn more about PayPal

Checkout

This global online provider allows businesses to indirectly accept a wide variety of payments methods, including major credit cards, PayPal and debit cards. Established in 1999, 2Checkout now accepts up to 87 currencies from around the world. Integrates with more than 100+ 3rd party shopping carts3.

Pros:

  • International payment processing
  • Simple checkout experience
  • Offers a three-tier defense strategy to identify fraudulent activity
  • Integrates with more than 100+ 3rd party shopping carts

Cons:

  • Buyers must leave your site to go to 2Checkout’s which may lead to sales abandonment
  • Not suitable for businesses selling lower volume due to higher per transaction fees
  • Does not support payment processing for non-profit groups
  • Requires technical skill to integrate

Learn more about 2Checkout

How to sell online using a shopping cart

Shopping Cart

To figure out the right shopping cart for your site, you’ll need to determine the e-commerce system that best meets your overall needs. The three common solutions are:

  1. Simple (no cart): If you’re selling a single product and only need a way for customers to pay, you can simply create and paste a PayPal or Google Checkout “Buy Now” button on your website.
  2. Hosted: If you need more than a simple payment button but don’t want to install, program and maintain an e-commerce software system (see #3 below), you can utilize the services of a hosted e-commerce site provider that will give you everything you need on the backend to build your site, then host it on their server for a monthly fee.

    Shopify

    Like other hosted solutions, Shopify makes it easy to set up your online store by providing all the necessary tools, from customizing your storefront using pre-designed templates and organizing your products, to accepting credit card payments and tracking orders.

    Pros:

    • Easy to set-up
    • No programming or web design experience is required
    • No need to install software or configure servers
    • Built in fraud protection allows secure online payments

    Cons:

    • Prices of paid-for templates can be costly
    • Little customization
    • Requires a monthly fee
    • Responsible for third-party credit card processing fees

    Learn more about Shopify

  3. In-house: for a more robust shopping cart, there are many commercial or proprietary e-commerce software (what you pay for) and open source (free) products you can download and customize to your needs. When assessing any of these products though, determine if it supports your preferred payment methods and provides the support you need after purchase.

    OpenCart

    OpenCart is an example of an open source solution that can be installed on most web servers running the PHP scripting language and MySQL database. Once installed, you can enter your product details through their easy-to-use interface.

    Pros:

    • Free to use
    • Offers thousands of different themes so it’s easy to customize
    • Provides security updates and upgrades
    • Compatible with all major payment systems

    Cons:

    • May require dedicated resources
    • Requires hosting
    • Open to security vulnerabilities

    Learn more about OpenCart

So whether you are just starting, or looking to refine your online store offerings, you’ll need to carefully consider all the product options that are available and pick the ones that will best work with your overall e-commerce strategy.

1 Forrester. Forrester Research eCommerce Forecast, 2014 To 2019. Accessed Oct. 21, 2016
2 PayPal. About Us. Accessed Oct. 25, 2016
3 2Checkout. What online shopping carts work with 2Checkout? Accessed Oct. 21, 2016