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Grow Your Domain Portfolio

Digital Brand Management: Tips for Protecting Your Domain Name Portfolio

We now live in an age where we’re globally connected 24/7 – and because most consumers have instant access to the Internet at any time, it’s essential for businesses to ensure their websites are always up and running.

Today, companies may face many challenges when tracking and maintaining their domain portfolio due to their increased size. Especially if these domain names are registered across several different registrars with different expiration dates, services, pricing, user IDs and passwords.

Getting a firm grasp of the brand management of your portfolio is paramount because domain names can get lost due to inaccurate information or fraudulent transfers. The lack of careful oversight can be costly to your brand –like in the case of your contact information being out of date or you not receiving a renewal notice. Such inefficiencies could easily lead to the misuse, unauthorized interference and hijacking of your domain names.

So consider the following four tips to manage and protect your domain name portfolio:

Set your domain names for auto renewal

Set up your domain names for auto renewal

Take advantage of automatic expiration date tracking and the auto-renew option with your registrar. If you’re unable to add this feature with all of your multiple domains, get this option with your most valuable ones at a minimum.

With auto renewal, there’s no need to manually track expiration dates, which can be tough if you have a considerable amount of domains in your portfolio. Not only does this option safeguard your brand, it eliminates the threat of an important domain name expiring and getting snatched up by another third party – like your competitor.

Consolidate your domain names

Consolidate your domain names

This is a no brainer because domain consolidation keeps all of your domain names in one safe place. And many registrars offer advanced domain management tools to help you monitor, update and renew all your domain names – a convenient and timesaving benefit, like when you need to make changes across the board. And it eliminates the hassle of having to remember different passwords and user IDs for each domain. Be careful not to let vendors or other third parties register domain names for you. If your relationship with that person or company ends, you could lose the domain name too.

Add a registry lock to your domain for greater protection

Add Registry Lock

This will lock your domain record at the registry level and prevent it from being transferred, modified or deleted by a third party. This feature entails additional levels of authentication between the registry and the registrar and helps protect your domain names against accidental changes, unauthorized transfers and hijacking.

Secure your domain name with DNSSEC

Ensure your domains are Domain Name System Security Extension (DNSSEC) compliant

This will lock your domain record at the registry level and prevent it from being transferred, modified or deleted by a third party. This feature entails additional levels of authentication between the registry and the registrar and helps protect your domain names against accidental changes, unauthorized transfers and hijacking.

While we know that the Domain Name System (DNS) is a critical component of the Internet infrastructure, it was not designed with security in mind, making it vulnerable to man-in-the-middle (MITM) attacks and cache poisoning.

So when you secure your domain name with DNSSEC, online consumers who click your website link or type your URL can be assured that they are going to your site and not being redirected to a fraudulent one. So take control now of how you’re managing your portfolio and take the necessary steps to safeguard it.