The number of Internet users in India is expected to hit 330 million by 2016, according to Boston Consulting Group. This will lead India to have the highest Internet protocol (IP) traffic growth with a 44 per cent compound annual growth rate (CAGR) between 2012 and 2017, based on the Cisco Visual Networking Index.
According to a report from the Federation of Indian Chambers of Commerce and Industry (FICCI), fewer than 5 percent of businesses have web presence in India. Choosing the right domain name is an important first step to having web presence. So there is significant potential for growth in India.
As one of the first Web domains, .net has the credibility that comes with experience to help businesses start, grow and get their best chance online. When an organization puts .net after their domain name, they are showing the world that they are available, reputable and going places. With .net, companies can tell the world that their business is beyond a regular business; that it is an innovative endeavor.
A .net is supported by the same infrastructure and expertise that has powered .com for more than 15 years, making .net one of the most recognized top-level domains around the world, and known to be an established and credible place to interact online. Some of .net’s value propositions are:
- .net has the credibility that comes with experience.
- It is a globally recognized TLD with registered .net domain names in more than 200 countries.
- While .net continues to be one of the top extensions of choice, there are many .net names available. Currently, there are more than 99.9% of 6+ character .net domain names available, which enables companies to choose a domain name that’s right for them.
Recently, .net hit a major milestone when its zone surpassed 15 million registered domain names all over the world. To help celebrate this milestone, Verisign partnered with Entrepreneur Magazine and launched a poll asking readers to pick their favorite .net websites from around the world, publishing the top 100 ranking results in the January 2014 issue. Going forward, we expect .net to continue being one of the most visible, reliable and trusted parts of the Internet domain space. Some interesting facts on the rise of .net:
- The .net zone has doubled in size since 2006.
- In 2012, the average character length was 12 characters.
- Almost half (48 per cent) of the .net domains registered in India have e-commerce functionality on their sites.
- A .net domain name can be registered in as many as 350 different native languages thanks to Internationalized Domain Names (IDNs). IDNs make the Internet more globally accessible and functional by enabling domain names in non-ASCII characters.
Businesses in India are beginning to realize the power of the Internet. With only a small percentage of businesses having a Web presence, there is an opportunity to educate the mass market on the value of getting online, of having a branded email address and a professional website. This market education and awareness, along with strong growth in Internet penetration, will result in a large Web services economy in India for the years to come.
We know that .com is often a default choice of the consumer when registering a domain name. But most do not know that both .net and .com have been powered by Verisign? for the last 15 years. And with 100 percent operational accuracy and stability the entire time, .com and .net are globally recognized and trusted top level domains. We think the TV ads produced by BigRock are smart, funny and unique, and hope viewers enjoy it too.
About Manish Dalal
As Vice President of Naming Services, Manish Dalal is responsible for sales, business development, marketing and partner management activities for the Naming business in the Asia-Pacific region. He has more than 20 years of experience in the Internet and mobile space.
Prior to joining Verisign, Manish worked at Yahoo! where he held numerous positions, including Senior Director of broadband partnerships in the US and later, Senior Director of mobile products for India. He has also held positions as a Principal at management consulting firm Pittiglio Rabin Todd McGrath (PRTM) and as a Senior Product Manager at Motorola.
Manish holds a Bachelor of Science in Computer Engineering from the Rochester Institute of Technology, a Master’s in Electrical Engineering from Cornell University, and a Master of Business Administration from the University of Chicago.