If you want to be successful in your business, you know how essential it is for consumers to be aware of it. According to a report this past October, there are about 278 million internet users in India.1 The Web is a rich and powerful medium that can create awareness. And you can leverage this by creating an online presence.
The Internet helps businesses of all sizes reach out to consumers in both local and global marketplaces. For a small business, it also presents a great opportunity to not only play up its strengths but also compete with bigger rivals.
An effective business website will work for you in several ways. Firstly, a website can help project a more professional and well-established image of your business. Secondly, it’s a great way to keep in touch with customers, disseminate information on your products and services, and generate revenue. In essence, think of your website as a business card that’s working 24 hours a day, seven days a week. Your website could be the first point of contact for new customers, interested investors or potential employees you want to hire.
An important first step to doing business online is to select and register a domain name. A .com domain name, for example, offers your business with instant recognition, visibility and credibility. And, it is appropriate for businesses of all sizes. Best of all, .com and .net are one of the most widely used domain name extensions throughout the world.
A website should be visually appealing and professional. Since the site will reflect your company’s brand and identity, avoid using complex designs that could detract from your message. And carefully consider the content, images and the navigation elements of your website to capture and engage your potential audience.
Once your website is built, you will need to “promote” it so visitors can find you. Using Search Engine Optimization (SEO) or exchanging website links with other businesses that complement yours are two ways of many you can employ. And don’t forget to include your website address on all company marketing and sales materials, as well as in any email correspondence.
The time to build your website and leverage it to grow is now. So get started today!
1 "India to get more than 300 million Internet users by December 2014” Tech2. n.p. 20 Nov. 2014. Web. 16 Jan. 2015.