Building an Effective Business Website
India has a total internet user base of 278 million.1 Operating a business that’s present in this ever-expanding digital world starts with creating an online presence, and one effective way is through a website.
The first step in building your company website is to select and register a domain name. A .com/.net domain name, for example, offers your business instant recognition, visibility, and is appropriate for businesses of all sizes. Best of all, .com or .net is one of the most widely used domain name extensions throughout the world.
Once you’ve registered your domain name and selected a hosting provider, you can start building your company website. And as you create your site, consider the following four basic elements:
A website should be visually appealing and professional. Since your site will reflect your company’s identity, consider these helpful tips:
- Colour scheme: select no more than two or three colours, any more than three can distract from the written content.
- Graphics: incorporate three or four images that add meaning or context to the content contained on your page.
- Image quality: maintain a professional tone by using high-quality photographs and images, thus providing visual appeal.
- Simplicity: keep the design simple and maintain adequate white space, uncluttered layouts allow viewers to focus on the message.
Since online visitors seek websites for specific information, products and services, make sure your content meets the needs of your intended audience. Also update your content and graphics in order to keep your website information current and relevant.
Clear Website Navigation
Navigation is the roadmap to your website. It therefore needs to be intuitive for your audience. Make it easy for your visitors to know where they are, where they can go, and how they can get back to where they started.
Build in feedback forms and other channels of communication so your customers can comment, make a request, or ask a question. Allowing your audience to actively engage with you through your business website is great customer service and helps enhance your company’s credibility and build loyalty.
Additionally, be conservative when utilizing tools such as Flash and animation, as too many features can get in the way of your website’s performance. Also ensure that your site takes no longer than 15 to 20 seconds to download on a dial-up connection.
In today’s internet-reliant world, lack of online presence is proving to be adverse to the overall company’s brand, reputation and revenue. A website is one effective tool you can employ to help build your online presence and contribute to your overall company’s success. By following the simple guidelines above, you’re definitely headed in the right direction.
ARE YOU A DOMAIN NAME RESELLER?
1 "India to get more than 300 million Internet users by December 2014” Tech2. n.p. 20 Nov. 2014. Web. 16 Jan. 2015.