Verisign’s new gTLD service delivers the protected, trusted and always-on registry infrastructure needed to reliably host and operate new gTLDs.
That is about to change. In 2012, organisations were allowed to apply for gTLDs associated with particular interests or business sectors. 1,930 applications were submitted to the Internet Corporation for Assigned Names and Numbers’ (ICANN) new gTLD program. These new top-level domain names may help organisations enhance branding, revenue, security and user interaction. Verisign has been selected to provide back-end registry services for 220 applications.
New gTLDs will create a unique opportunity for fast-acting organisations to define and acquire their own online namespace. Verisign brings extensive expertise in domain name system (DNS) operation to help you manage and monetise your new gTLD.
- Brands: Brand owners, such as corporations, sport teams and other high-profile entities, can protect their brands and trademarks, enhance brand trust and create new ways to extend their brand and services to partners, resellers and customers.
- Communities: Groups of like-minded organisations that share common missions, goals and challenges can promote commercial or non-commercial offerings to better promote, protect, guide and serve their communities.
- Geographic: Cities and regions can promote greater recognition of their areas, generate additional revenue and better serve constituents.
- Generic Terms: This category covers terms that do not fall under the previous three categories. Forward-thinking organisations and innovative entrepreneurs could pursue new business opportunities or build their online presence.
A New World of gTLDs
As ICANN processes applications for new gTLDS, hundreds of new extensions will be introduced. These extensions generally fall into the following categories:
Soon to be Registry Operators need to provide a secure and reliable technical infrastructure, as well as, demonstrate a long-term ability to enforce policy for and administer the domain. This reinforces ICANN’s primary mission of maintaining DNS stability and security.