The Small Business Website Guide

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Basic Internet terms: domain name (web address), browser, navigation, blog, ecommerce, hits/traffic

Basic Internet terms for small business

Starting your web presence can be daunting, and in any walk of life jargon can be a barrier to completing your objectives. Many Internet and website terms though, have very simple meanings that anyone can understand. So once you get your head around these phrases and terms, you could be one step closer to having a web presence for your business.

Domain name (web address)

Domain name is the unique name that identifies the address of your website; this name can be made up of letters, numbers and hyphens only. Also known as web address, the first part of the name is generally specific to the site owner, for instance ‘Google’, with the second part of the name being an extension. The extension can be a general .com address, relating to a country ( or maybe even to an academic institution (


The software program that you view web pages with, you’re probably using one right now. Examples include Internet Explorer, Mozilla Firefox, Google Chrome and Safari.


This is how users move within or between websites, generally using a navigation bar which will consist of links to the most important pages of a website.


Short for ‘web log’, this is a webpage that acts like a diary or a journal, where individuals/companies can share their thoughts, opinions and insight on specific topics.


A collective name for conducting business online. This generally involves selling products and services via a website, with payment being made digitally.

Hits / traffic

This is the amount of times that users visit a webpage. Keeping a record of your hits/traffic will help you see how people are using your website