Setting up a website for your small business is easier than you thought
Over the past 10 years, the importance of being online for a business has skyrocketed. From multi-national corporations to local butchers or window cleaners, consumers are searching for your business online. Without a website you run the risk of not reaching potential customers through social media, search engines and directory listings, as well as also alienating your current clients.
Some might believe that setting up a website will be expensive, require strong technical skills and be hugely time consuming. But in reality, this is not the case.
It’s too expensive – Myth!
Setting up a website can be very cost effective. There are countless sites available to buy domain names from and these are often around £10 or less. When you consider the amount of exposure and engagement that you can gain with customers from having a site, this cost is just a drop in the ocean.
It’s too difficult – Myth!
You do not need to be a budding Bill Gates to set up a website, it can be really simple. Of course you can pay developers to create and build your website, but this can have a high price attached. Websites like GoDaddy, MoonFruit and WebEden offer easy-to-use templates to help build your web pages and make them visually appealing. And they don’t cost the earth.
It takes too long – Myth!
Your website doesn’t have to be an encyclopaedia with all the bells and whistles. Your business may only need a homepage to inform customers of basic information like contact details and where to find you on social media. But the important fact is that it’s there, it’s a landing point for your customers where you can engage them and direct their user experience. If you use one of the websites mentioned above the process can be swift and painless and they can often host your site, as well as helping you build it.
So from now on look beyond the myths and listen to the facts – launching your own website can be stress-free and with all the potential to reach customers that a website can bring, surely the rewards outweigh the effort?