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The Small Business Website Guide

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Create brand trust with an online presence: MD Private Hire

Creating an online presence helps to build brand trust

When establishing an executive chauffeur service, Tom Colgan needed to find a way to establish MD Private Hire as a credible brand that both customers and procurement teams could rely on. By establishing a web presence early on in the business, MD Private Hire secured its online presence and extended its professional brand online.

In 2007, after 27 years’ service as a chauffeur manager for a large company, Tom decided to invest his redundancy money to purchase his first vehicle and apply for a Private Hire License. MD Private Hire was launched to provide an executive chauffeur service serving all London airports, the centre of the capital and further afield. Five years later, the company has a strong customer base across London and has regular corporate clients.

To reach an executive audience, Tom had to prove to larger companies and their procurement teams that he had the necessary documentation and professionalism required to meet their needs. To support this and enhance the brand, Tom launched the MD Private Hire website in 2011.

Keeping his executive audience in mind, Tom built a simple, clean-cut site designed to deliver details of the chauffeur services with the help of his son, Mark. To further support his brand credibility with corporate customers, Tom featured client testimonials from existing customers and introduced the opportunity for frequent travellers to establish their own account for ease of booking.

Since then, says Tom, there has been a direct improvement in sales. “I honestly believe that without the website adding to our credibility, we would have been seen as ‘too small’ to do business with and we wouldn’t have secured the work we did.”

“The phone rings more than ever and more often than not, my diary is busy. A lot of my clients pass the link to the website to their friends. It’s handy having all of our information in one place for them to view.”

Tom also credits a lot of traffic to successful SEO with a large proportion of traffic coming to the site from Google. Without the site, he say, the company simply wouldn’t be able to attract these visitors.

Tom has also expanded into social media and runs a Twitter and LinkedIn account alongside the site, though the website provides the biggest proportion of sales leads.

“Having a good website is like having a sales person in your company,” says Tom. “It works twenty four hours a day, seven days a week, three hundred and sixty-five days a year, and can even work when I am asleep.”

For more information, please visit MD Private Hire at www.mdprivatehire.com