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Internationalized Domain Names (IDNs) are domain names or Web addresses, represented by local language characters. IDNs enable more Web users to navigate the Internet in their preferred script and more companies to maintain one brand identity in many scripts. By adding IDNs, registrars have the opportunity to expand services and potentially increase revenues with their existing infrastructure.
IDNs Improve Accessibility to the Internet
Most domain names are registered in ASCII characters (A to Z, 0 to 9 and the hyphen “-“). However, non-English words that require diacritics such as Spanish and French and languages that use non-Latin scripts such as Kanji and Arabic cannot be rendered in ASCII. As a result, millions of Internet users struggle to find their way online using non-native scripts and languages. IDNs improve the accessibility and functionality of the Internet by enabling domain names in non-ASCII characters. A single .com domain name may be registered in as many as 350 different native languages. About supported scripts and languages.
Adding IDNs to a Domain Name Suite
IDNs have the potential to transform the Internet into a truly global and multilingual tool by enabling Internet users to navigate and communicate online in their preferred script. VeriSign, a pioneer in domain name technology, is a leader in the propagation and adoption of IDNs. In addition to making IDNs available through the .com, .net, .tv, and .cc registries via the IDN SDK, VeriSign supports our registrars with market research and marketing tools. To calculate the potential for IDNs to expand your domain name business, please download our IDN ROI Calculator (XLS).
Who's Using IDNs?
Target Marketing Based on Content and Geography
VeriSign value-add services help you identify Web sites already under your management that are ideal customers for IDNs. VeriSign® Internet Profile Service for Registrars identifies Web sites with content encoded in non-Latin or Unicode-based script and hosted in specific geographies then cross-checks the domain names with the IDN zone file to show which domain names are available.
Why VeriSign?
VeriSign is the trusted provider of Internet infrastructure services for the networked world. Billions of consumers and businesses worldwide rely on VeriSign every day for access to commerce and communications. The VeriSign DNS has maintained 100% operational accuracy and stability for 12 years. To offer IDN registration as a service, become an IDN registrar.
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