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Harman International Industries, Inc.
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Safeguarding Global Brand Equity Online
Entire
story (PDF; 165KB)
Overview
Harman International
is the world’s leading manufacturer of high-quality, high-fidelity audio
products and electronic systems. With significant equity in its
brands, including Harman Kardon, JBL, Infinity, Revel, Audioaccess,
Lexicon, Mark Levinson, AKG, Studer, BSS, dbx, Soundcraft and Crown;
the company needed to maximize and safeguard its online brand presence.
Key Challenges
Prior to the VeriSign solution, multiple departments
within Harman purchased and managed domain names. Tracking and maintaining
the names was a difficult, time consuming process. The company needed
to create a centralized brand infrastructure that would allow the marketing
group the ability to manage online brands, but provide multi-level access
for IT and legal staff.
“With
several hundred domain names under management today, we rely on VeriSign®
Digital Brand Management Services to help manage and safeguard our brands
online.”
Herman Sperling
Vice President of Marketing
Harman
International Industries, Incorporated. |
Solution
Harman selected
VeriSign® Digital Brand Management Services to help it protect and manage
its valuable brands online. The VeriSign® Digital Brand Manager is a
secure, Web-based portal that enables companies to manage their entire
domain name portfolios through a single interface.
Results
With the VeriSign Digital Brand Manager, the company
is able to ensure that Harman International’s online brand presence
is protected and optimized. The centralized interface offers users enhanced
visibility and control. This improves the company’s ability to identify
potential domain name gaps and to more efficiently plan domain name
purchases.
Read
entire story (PDF; 165KB)
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