Virgin Mobile Canada uses VeriSign Content Portal
Services and VeriSign Mobile Alerts to deliver a wide range of digital
content to Canada’s mobile phone customers-utilizing high relevance,
high-appeal multimedia downloads to maximize customer satisfaction.
Key Challenges
Virgin Mobile Canada wanted to create a robust, reliable, and adaptable
delivery platform to support storefront operations, including financial,
delivery, merchandizing, and management functions.
It aimed to deploy a proven outsourced solution rather than developing
a solution in-house.
The company wanted to collaborate with a nimble partner that could
effectively add value under the pressures of a highly competitive mobile
phone marketplace.
Virgin Mobile Canada wanted to supplement in-house resources to optimize
innovation, time-to-market, and service effectiveness.
“We continue to partner with VeriSign as it has demonstrated
a consistent ability to help us rapidly deliver the new services that
our customers want. It has proven to be a great overall strategy to
have forged this partnership, and the results are why VeriSign wins
more and more of our business.”
Stephen Warr Director VAS & SMS Virgin Mobile Canada
Solution
VeriSign® Content Portal Services
VeriSign® Mobile Alerts
Results
Virgin Mobile Canada’s new integrated platform allows delivery of
a consistent customer experience, and provides a highly efficient foundation
for future growth and continued customer satisfaction.
It has become renowned for its ability to rapidly leverage opportunities
and deliver innovative services in the very dynamic mobile communications
marketplace.
The company now has focused marketing strategies, made possible by
customer-level reporting capabilities that have facilitated many high-impact
initiatives.
Worldwide Sites
