CTVglobemedia wanted to promote voting for The MuchMusic
Video Awards, while engaging participants in an on-going three-screen
experience across mobile, Web, and TV, and boosting sales in the ringtone
storefront. VeriSign® Interactive Application Services delivered an
interactive TV solution that increased voting rates tenfold and attracted
one in six voters to purchase music in the MuchMusic store.
Key Challenges
Promote voting for The MuchMusic Video Awards.
Create compelling interactive experiences for a youthful, savvy audience.
Cooperatively engage users in an on-going three-screen experience
across mobile, Web, and TV.
Facilitate discovery of mobile content and convert to purchases in
the ringtone storefront.
Create a new, high-yield channel for sponsored advertising.
“Over the last three years of working with VeriSign
we’ve developed a product that has garnered a lot of recognition in
the marketplace and has become a premier destination that services our
audience and our label partners. We work with VeriSign consultants from
the marketing, merchandizing, and programming perspectives. All the
technical back-end is hosted and managed by VeriSign including ingestion
of data, delivery, reporting, and compensation.”
Richard Kanee Director of Business
Development CTV Digital, CTVglobemedia
Solution
VeriSign® Mobile Content Delivery Network
VeriSign® Intelligent Content Portal Services
VeriSign® Interactive Application Services
Results
The MuchMusic Video Awards received 10x the number of votes from previous
years.
83% percent of the over 18,000 unique participants utilized the WAP
deck to place votes.
More than 16% of the voters purchased music in the MuchMusic store.
An average of 6.5 advertisements were delivered per participant.
CTVglobemedia discovered new and compelling revenue opportunities
to promote a three-screen experience.
Worldwide Sites
