Live Earth - The Largest Outreach Event from VeriSign, Inc.

The Largest Outreach Event

Overview

Live Earth wanted a way to actively engage and empower a massive global audience. It turned to VeriSign for global SMS connectivity and messaging applications including the creation of a custom solution to manage all mobile messaging interactions and moderation, and delivery of real-time integrated mobile campaigns. On July 7, 2007, 2 billion people shared in the Live Earth experience via mobile phones, Internet, television, iTV, radio, and in-venue concerts—VeriSign enabled text messaging in 4 countries through 65 mobile operators—helping Live Earth to receive millions of commitments to Answer the Call and make a change.

Key Challenges

Live Earth wanted a scalable, immediate, effective, and reliable way to engage its global audience in conversation during a 24-hour live event.

It needed to handle multiple cultures, languages, operators, broadcasters, promoters, legal requirements, time zones and audience interfaces—live venues, Internet, mobile, TV, and radio.

“Live Earth is committed to providing our global audience with ways to “Answer the Call” and individually make a difference to help solve the climate crisis. With VeriSign’s help, we were able to communicate this message on a massive scale in a way that engaged people and inspired them to act.”

Kevin Wall
Founder and Producer of Live Earth

Solution

VeriSign® brought large-scale experience and capacity, as well as the global expertise to successfully integrate with broadcasters, mobile operators, promoters, to execute media campaigns on a massive scale.

VeriSign® Mobile Content Delivery Network

VeriSign® Interactive Application Services

VeriSign Text2screen SMS functionality

VeriSign® Enabled statistics.

Results

2 billion people engaged in Live Earth via mobile phones, Internet, television, iTV, radio, and in-venue concerts.

Millions of commitments to personal environmental change were received from people around the world.

Live Earth was able to communicate with participants in real-time as they experienced the emotional global call to community.

The Live Earth team accomplished its objective of being able to access and report on real-time worldwide.