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Overstock.com

Using EV Certificates OverStock.com Sees Less Shopping Cart Abandonment

Entire story (PDF; 325 KB)

Overview

Overstock.com deployed the VeriSign Secured Seal and VeriSign® Extended Validation SSL Certificates to further enhance customers’ confidence when transacting on its Web site. As a result of the enhancement, site visitors with browsers that support the new certificate now abandon their shopping cart 8.6% less than other site visitors.

Key Challenges

• Overstock.com is always looking for ways to further enhance its customer’s confidence and comfort when transacting on its Web site.
• The ever increasingly competitive online marketplace makes it necessary for companies to innovate to remain competitive.

Solution

• VeriSign Secured Seal
• VeriSign Extended Validation SSL Certificates

Results

• Overstock.com was able to quickly and easily upgrade to VeriSign Extended Validation SSL Certificates.
• Overstock.com experienced an 8.6% drop in shopping cart abandonment over the 8 weeks after implementation for site visitors with browsers that support the new certificate.

Read entire story (PDF; 325 KB)