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The Orvis Company
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Orvis.com provides superior customer satisfaction with Web site secured by VeriSign® SSL encryption
Entire
story (PDF; 165KB)
Overview
For nearly 150 years, the Orvis Company name has stood
for outdoor traditions, quality, and customer satisfaction.
Orvis is America’s oldest
mail order company. In 1856, Charles Orvis founded the Orvis Company
in Manchester, Vermont, offering the finest fly fishing equipment, and
priding himself on customer satisfaction and service. Today, along with
its world-famous fly-fishing gear, Orvis offers distinctive clothing,
home furnishings, gifts, and dog accessories. The company also operates
over 50 retail outlets in the US and the UK, and sells through catalogs,
a network of 500 independent dealers worldwide, and its Web site, Orvis.com.
Key Challenges
When the Orvis Company set out to increase
business through Orvis.com, it realized the importance of providing
customers with a sense of security when making online purchases.
The company also has an obligation to protect its business from interception
and hacking.
“In addition to
its product dependability, the VeriSign brand recognition complements
and enhances our 100% Satisfaction Guarantee.”
Brad Wolansky
Director,
E-commerce,
The Orvis Company |
Solution
To grow its e-commerce business, Orvis.com began displaying
the VeriSign Secured™ Seal at the checkout point. The VeriSign Secured
Seal is the most trusted security mark on the Internet and offers significant
value to VeriSign customers, like Orvis.com, who display it. Studies
have shown that third-party assurance increases the likelihood to buy.
The power behind the mark is the VeriSign Secure Sockets Layer (SSL)
technology, which secures online transactions by encrypting customers’
sensitive personal data and verifying authenticity. VeriSign SSL solutions
are enhanced by VeriSign’s industry-proven intelligent infrastructure
services.
Results
- Orvis reported that since the company
began displaying the VeriSign Secured Seal on Orvis.com, consumer confidence
has improved, as measured by an increase in consumer-direct sales.
- Orvis reports
that current sales are well ahead of industry averages and continue
to grow.
- In addition to its product dependability,
VeriSign’s brand recognition complements and enhances the Orvis 100%
Satisfaction Guarantee.
Read
entire story (PDF; 165KB)
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