Pandora.tv

Huge Korean Site Uses .tv Name

Entire story (PDF; 165 KB)

Overview

Top Asian user-created content pioneer uses VeriSign managed .TV domain name to establish easy to find and intuitive URL to become the fastest growing Web site in Korea.

Key Challenges

Identification of optimal domain name critical to success of company.
Imperative that URL reinforces purpose, direction, and intent of venture.

“Our selection of the .tv top-level domain name has been highly instrumental in our success so far, and will continue to be a major factor as we build momentum into the future.”

Steve Lee
General Manager of Global Business
PandoraTV

Solution

Selection of .tv top-level domain name managed by VeriSign® Naming Services.

Results

PandoraTV has the fastest growing Web site in Korea.
Site has a unique user base of 15 million and approaching 2 billion monthly page views.
The .tv domain provides an intuitive, easy to find location that automatically reinforces company branding, purpose, and value.

Read entire story (PDF; 165 KB)