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HP Hood LLC
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Major Dairy Embraces RFID—Enables Business With The World’s Largest Retailer
Entire
story (PDF; 165 KB)
Overview
Many major retailers are requiring suppliers to adopt
specific RFID tagging practices—dairy giant HP Hood LLC turned to VeriSign®
RFID Consulting to swiftly establish a foundation for advanced tracking
capabilities, and realize other operational efficiencies from RFID technology.
Key Challenges
- Comply with a large retailer’s mandate for RFID tagging
- Identify a source of RFID expertise with first-hand implementation
experience
- Avoid unnecessary over-delivery against the large retailer’s tagging
requirements
- Create a pilot with ability to scale to the magnitude of RFID tagging
demanded by large retailers
- Minimize anticipated impact of RFID implementation on daily processing
operations
- Reduce goods acceptance delays and inaccurate freight claims

“We’re not RFID experts,
we are in the dairy business. We got exactly what we wanted from VeriSign—a
foundation for RFID capabilities—allowing us to meet the growing demands
of our biggest customer while having minimal impact on our overall operation”
Robert Dogul
Director of Warehouse Operations
HP Hood LLC. |
Solution
Results
- Tagging performance is fully in compliance with the retailer’s requirements.
- The volume of tagged items is optimized to balance costs while still
remaining compliant.
- VeriSign consultants delivered an RFID strategy that had minimal impact
on daily operations.
- The pilot was capable of scaling to meet needs well into 2007 without
requiring any additional expenditure in hardware or software.
- The proposed solution promised to reduce freight claims and damages
incurred through freight delivery count discrepancies.
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entire story (PDF; 165 KB)
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